7 Areas of Focus for An SEO Friendly Website in 2020
In 2020, Google brought us updated algorithms and the unveiling of a new May core update, which focused on many factors. As with other updates, a large focus of these are on usability and organic search, weeding out spam links and sites that lack usable content in an attempt to increase its page rank without offering rich content relevant to users. The trends for 2020 are already set and those in SEO are adapting to the new guidelines to remain competitive in online search. Here is the ideal structure and design guidelines for a search engine optimized website in 2020.
The May update put a large focus on sites that produce specific content for visitors. In our opinion sites should have at least 500 words of rich content per page. Each page should be contextual to the Meta descriptions and titles. H1 tags should also be contextual and utilize the target keywords. Within each body of text, links to other sections of the site need to be hyperlinked to create a robust internal linking profile.
Try to target a major page for each service your site offers (For example: An SEO firm may have a page for SEO, PPC, Social Media, etc.) Another must have page is a robust Frequently Asked Questions page that answers common questions that your customers ask (Prices, functionality, usability, and other commonly asked questions.) FAQ pages have shown a large increase in traffic with the new Hummingbird update due to the focus on conversational search questions.
To help Google bots give context to the pages as well as navigate the site, your site will need to hyperlink any text that pertains to another section of the site. Therefore, if you mention a product on the frequently asked questions page, hyperlink the product back to the product’s page and vice versa. This gives Google the context of the content and makes it easier for the bots to navigate.
Every single page should have a contextual image. Each image needs to have an alt tag that relates to the keywords being targeted on the website. A picture of a product on the product’s page needs to be given an alt tag relevant to the image and the product.
An onsite blog needs to be updated on a weekly basis and should target long tail keyword questions relevant to the business with the rest of the post answering those questions. Relevant blog posts with long tail keyword questions make your site more attractive to Google since the updates and draw traffic through organic search. The onsite blog needs to have a steady stream of content and have authorship built into it.
Moving into 2020/2021, Google is putting a larger focus on social signals once again. When posting articles and pages, a link to your company’s socials pages may appear next to the search with other recent updates and posts. Posts should also have the writer’s attributions with Authorship; however, the publisher tag is more pertinent than authorship.
Whenever possible, Schema.org data structuring should be implemented into the website. Schema makes your site relevant among the top three search engines, Google, Bing, and Yahoo by creating a universal code used by all three to cut out redundant code. For example, on the contact page, Schema should be included for the location.
These are the major strategies to look forward to this year in SEO. Having these strategies in place will keep your site relevant with the current algorithm and prepared for the next wave of Google algorithm updates. With these strategies solidified, small modifications can be made and perfected once the site is built, allowing for continued relevance and the ability to make small adjustments for further updates.
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Author Bio: Scott Cohen, CEO of 180Fusion, a 15+ year industry veteran in the internet and software sector. As a recognized thought leader he has successfully supported Fortune 500 executives to SMB market on global marketing initiatives. Cohen is responsible for the overall vision and strategy for 180Fusion. 180Fusion offers National and Local SEO Services, PPC Management, Social Media Marketing, and Reputation Management to help thousands of companies succeed online.