What is SEO?
You may have heard the term SEO and not have been sure what it means exactly. SEO is short for Search Engine Optimization, and it is one of the most important facets of digital marketing. It is significant because it dictates how high your website appears in search engine results. After all, if your target audience can’t find you, then even the best products or services will be rendered useless. We understand that SEO can seem complicated and overly technical. Luckily, we will help to break it down for you so that you can understand it better. You can also get an idea of just how important it is for any website.
How Does SEO Work
To understand what SEO is, you have to first learn more about how a search engine works. The aim of Google, Bing, and other search engines is to provide its users with the best possible websites for their queries. For example, if a user searched for “Best Restaurants Near Me,” the job of a search engine is to show the websites of highly-rated restaurants in a user’s area. If they searched for the answer to “How Do I Fix a Flat Tyre,” then a search engine aims to direct them to results that answer the question.
So how does Google figure out which results are more relevant for users? Well, they use a sophisticated algorithm that is continuously updating. The exact details are unknown, but there are some key characteristics that define how high a page or website ranks. In previous years it used to be easy to ‘trick’ search engines through cheap tactics. However, in 2020, the most effective SEO strategy is one that provides users with the best experience.
Search Engine Optimization aims to make online content as optimized as possible. This is so that it shows up on the first page when a user searches for relevant keywords. Below, you can find out more about some of the most crucial ranking factors.
SEO Ranking Factors
Crawlability involves ensuring that your website has an internal linking structure and that pages have been indexed. Without this, a search engine won’t be able to find your website.
Most users regularly rely on their smartphones to load websites, and the number of mobile searches increases every year. Therefore, it is essential to have a mobile version of your website.
It is also vital for a website to load quickly, and search engines place a high emphasis on this. Users don’t want to wait for websites to load correctly.
- Search Intent
Search Intent revolves around matching what a user is searching for with the content on a website. If you can give the user what they are looking for, then the algorithm is likely to take this into account.
Another vital ranking algorithm is known as PageRank. Backlinks are links on other websites that link to your site. Authority websites that are relevant to your niche will provide a higher ranking. Quality is more important than quantity when it comes to building backlinks.
- Content Quality
The quality of your content is also vital. Google wants searchers to get results that are easy to read. They should also provide information directly related to the search. Content must have exceptional spelling and grammar. It should also avoid big paragraphs and have plenty of relevant outbound links.
You should now have a better basic grounding of what SEO entails. It is important to note that there are many specific facets of SEO, such as technical SEO, On-Page SEO, local SEO, and much more. Now that you know the basics, it is well worth researching the parts that are most relevant to your website. You can read more about What SEO is and What SEO is not in this article.